Project Overview

We developed a comprehensive Customer Relationship Management (CRM) system for a mid-sized manufacturing company, streamlining their sales processes and improving customer engagement.

Client Requirements

Industry: Manufacturing & Distribution
Timeline: 4 months
Budget: $20,000 - $30,000
Team Size: 5 developers
Users: 150+ employees across multiple departments

Key Features Implemented

Customer Management

Complete customer profile management
Contact history and communication tracking
Customer segmentation and tagging
Lead scoring and qualification system
Customer lifecycle management

Sales Pipeline

Visual sales pipeline with drag-and-drop functionality
Opportunity tracking and forecasting
Quote and proposal generation
Sales performance analytics
Commission calculation system

Reporting & Analytics

Real-time dashboard with KPIs
Custom report builder
Sales forecasting and trend analysis
Customer behavior analytics
Performance metrics and ROI tracking

Technical Architecture

Frontend (Vue.js 3)

// Vue 3 Composition API example
import { ref, computed, onMounted } from 'vue'
import { useCustomerStore } from '@/stores/customer'

export default {
  setup() {
    const customerStore = useCustomerStore()
    const customers = ref([])
    const searchQuery = ref('')
    
    const filteredCustomers = computed(() => {
      return customers.value.filter(customer =>
        customer.name.toLowerCase().includes(searchQuery.value.toLowerCase())
      )
    })
    
    onMounted(async () => {
      customers.value = await customerStore.fetchCustomers()
    })
    
    return {
      customers,
      searchQuery,
      filteredCustomers
    }
  }
}

Backend (Java Spring Boot)

@RestController
@RequestMapping("/api/customers")
public class CustomerController {
    
    @Autowired
    private CustomerService customerService;
    
    @GetMapping
    public ResponseEntity<Page<Customer>> getCustomers(
            @RequestParam(defaultValue = "0") int page,
            @RequestParam(defaultValue = "10") int size,
            @RequestParam(required = false) String search) {
        
        Pageable pageable = PageRequest.of(page, size);
        Page<Customer> customers = customerService.findCustomers(search, pageable);
        
        return ResponseEntity.ok(customers);
    }
    
    @PostMapping
    public ResponseEntity<Customer> createCustomer(@Valid @RequestBody Customer customer) {
        Customer savedCustomer = customerService.save(customer);
        return ResponseEntity.status(HttpStatus.CREATED).body(savedCustomer);
    }
}

Database Design (MySQL)

Optimized schema with proper indexing
Customer and contact relationship management
Sales opportunity and activity tracking
User roles and permissions system
Audit trail for all data changes

Advanced Features

Integration Capabilities

Email marketing platform integration
Accounting software synchronization
Third-party API connections
Data import/export functionality
Mobile app synchronization

Security & Compliance

Role-based access control (RBAC)
Data encryption at rest and in transit
GDPR compliance features
Audit logging and monitoring
Secure API authentication with JWT

Performance Optimization

Database query optimization
Caching strategy with Redis
Lazy loading for large datasets
Pagination and filtering
Background job processing

Results Achieved

Business Impact

35% increase in sales conversion rates
50% reduction in lead response time
60% improvement in customer data accuracy
40% increase in sales team productivity
25% growth in customer retention

Technical Metrics

99.8% system uptime
Sub-2 second page load times
Support for 150+ concurrent users
500GB+ data processing capability
Mobile-responsive design

Technologies Used

Frontend:

Vue.js 3 with Composition API
Vuex for state management
Vue Router for navigation
Element Plus UI framework
Chart.js for data visualization

Backend:

Java 17 with Spring Boot 3
Spring Security for authentication
Spring Data JPA for database access
MySQL 8.0 database
Redis for caching

DevOps & Infrastructure:

Docker containerization
Jenkins CI/CD pipeline
AWS EC2 and RDS
Nginx load balancer
SSL certificate and security

Client Testimonial

“This CRM system has transformed how we manage our customer relationships. The intuitive interface and powerful analytics have given us insights we never had before. Our sales team’s efficiency has improved dramatically, and we’re closing more deals than ever.”
— Chen, Sales Director at Manufacturing Company

Project Timeline

Month 1: Requirements gathering and system design
Month 2: Backend API development and database setup
Month 3: Frontend development and UI/UX implementation
Month 4: Integration, testing, and deployment

Ongoing Support

We continue to provide:

Monthly system updates and improvements
24/7 technical support
User training and documentation
Performance monitoring and optimization
Feature enhancements based on user feedback

Contact Us

Need a custom CRM solution for your business? Get in touch:

WeChat: anchorlau
Email: [email protected]
Phone: +86 18032926002

Enterprise CRM System with Vue.js & Java Spring Boot